The Training Group

One Audience Is Not Enough: Segment Your Market

You describe your customer in one sentence — and that sentence is the problem. The audience you call 'my market' is usually two or three different buyers hiring you for different reasons, blurred into one generic message that grips none of them. Learn to see the real segments hiding in your own paying customers, score them honestly, and pick the one to serve first — with a reason you can defend.

745m

Find the Words That Convert: Voice-of-Customer Messaging

Your copy sounds like every competitor because you write it from your own head — the one place your buyer's words don't live. Learn to mine the exact sentences your customers already use, sort them by what they want and fear, and turn the loudest ones into headlines that stop the scroll. Build a living word bank you reuse for every page you ever launch.

847m

Build Your AI Marketing Team

Run the whole marketing function — strategist, copywriter, designer, analyst, scheduler — through AI, from one chair. Write the one brief that drives every role, get usable output from each, catch where it's confidently wrong, and run a 90-minute weekly loop that ships without you. The assembly course that turns 'I can't afford a marketing team' into 'I run one.'

963m

How to Validate Any Business Idea Before Investing a Dollar

Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.

785m

Running 1-on-1s That Aren't Status Updates

Stop spending your 1-on-1s reading project updates out loud. Run the half hour that actually moves the person, the work, and the relationship forward.

722m